Evening Cue

Evening Cue is a creative studio founded by Travis Frangie, working across photography and videography. At its core is a belief in human connection and the value of telling honest, meaningful stories.

My role was to bring that vision to life through the brand and website. We developed an identity that felt warm and personal, along with a digital experience that put the work and the stories behind it front and center.

The goal was to create an identity that felt warm and personal, reflecting Evening Cue’s focus on human connection and storytelling. That meant looking beyond the usual language of photography and videography and thinking about how the studio wanted to present itself.

We landed on the idea of a creative and connection studio, which better captured Travis’s approach to his work and gave the brand room to grow beyond the services it offered.

Visually, a warm, earthy palette and a pairing of Tobias and Neue Haas Unica brought character to the identity without making it feel overly polished or formal. The choices also gave the photography room to take the lead.

With the brand direction in place, I designed and built a website that carried the same feeling into the digital experience. Rather than leading with a list of services or a lot of sales copy, the site gave the photography room to speak for itself.

The layouts were intentionally simple, with generous imagery and a clear path through the site. I also handled the custom frontend implementation, bringing the designs to life in Squarespace.

The featured projects were an important part of the experience. Instead of treating them as a gallery of finished images, I wanted each one to give visitors a better sense of the story behind the work.

A mix of photography and editorial content gave each project room to unfold, while a consistent structure made it easy to move from one story to the next. The balance could shift depending on the project, without making the experience feel disconnected.

The finished identity and website gave Evening Cue a clearer way to introduce itself and share its work. More than a portfolio of photography and films, it became a place to express what the studio is about and the kind of connections it hopes to create.